Sam Winfield (that’s me) is a digital designer from Philly, now living in NYC. I specialize in developing strategic, accessible design systems and digital products. Right now, I'm freelancing. Previously, I was a Senior Designer at Bluecadet.

I like making things that are modest and useful. I’m currently listening to Bill Callahan.


Bluecadet: Junior → Senior Designer

May 2016–Feb 2020

Acted as UX and visual design lead on projects from kick-off to launch. Led workshops and focus groups, synthesized goals, collected data, developed concepts, prototyped featured, created design systems, and worked with developers to ensure polished implementation.

Moved the web team from Photoshop to Sketch, introduced ways to integrate the design-dev workflow, and helped overhaul the team’s approach to UX and design deliverables.

Led exercises and developed presentations to educate clients about design processes. Primary client point of contact for all things design.

03 World: Part-time UI Designer

January–May 2016

Created wireframes for mobile and desktop websites and apps. Generated icons and UI kits for websites and mobile apps.

SK Designworks: Design Intern

January–December 2015

Worked with the art director and designer to create graphics and illustrations for small and large scale projects. Designed independently to create concepts and mock-ups.

LifeScan: Contract UX Designer

May 2013–August 2015

Worked with developers in-office and off-site, planning screens and visuals for a diabetes management app. Participated in usability testing and planning for new software and devices.


Digital Design, UX Design, Content & Creative Strategy, User Research, Web Accessibility, Illustration, Animation & Motion Design, Art Direction.

HTML, CSS, and some JS. Figma, Sketch & Adobe Suite.


Temple University, Tyler School of Art,
2016, Philadelphia, PA
BFA, Graphic & Interactive Design
Dean’s List, magna cum laude

Recognized for Top Interactive Portfolio, and GAID Leadership Award


Commarts Webpick
Awwwards Site of the Day
FastCo World Changing Ideas, 2019

Bluecadet Brand Illustrations

Shortlist for Commarts Illustration Annual, 2017